By the late 60’s the company had moved away from the Grocery stores, and into the Toy stores. This led to the use of the “Topper” namefor toys released at this time. Packages became more detailed with greater use of photography and color to compete on store shelves withtoys from Hasbro, Ideal, Marx, Mattel, and Remco. The late 60’s featured cars and guns for boys, and dolls and appliances for girls.